Nike has acquired the NFT studio RTFKT
Nike bought RTFKT studio, which creates NFT items for virtual universes. This is an article from catalogue CryptoDeFix. CEO John Donahue said the purchase is a move that accelerates Nike's digital transformation and allows it to serve athletes and creators at the intersection of sports, creativity, games and culture.
Nike’s goal, he said, is to develop an innovative and creative community, as well as to expand the company's digital presence and capabilities. The terms of the purchase deal were not disclosed.